Question 29

Differences in culture, laws, and media availability imply ____.

1.

that it is difficult to influence the buyer perception through media.

2.

that culture is a weak determinant of buyer attitudes toward the role and function of advertising.

3.

that international advertising expenditures tend to remain unchanged regardless of the firm's foreign operations.

4.

that it is seldom possible to duplicate in foreign markets thed mix of advertising used in the home market.