Question 29 Marketing research tends to focus on: Providing information that Improves profitability Providing a link between the competitors and the firm Providing a link between the marketer and the shareholders by providing information that can be used in making marketing decisions Providing information about the products offered by the company All of the above Question 30 Internal reports or records Marketing intelligence Marketing research Marketing decision support system (DSS) External sales reports Suppose a marketing manager wants to review his/her firm's recent sales report to help determine the impact of a new marketing campaign. Which component of the firm's Marketing Information System (MIS) is the marketing manager using to obtain the information. MAY 24 1.5 p W Pe 1.5 pts