QUESTION 29 What are weaknesses in a SWOT analysis? 00 Internal factors that give an edge for the company over its competitors Internal factors that can be harmful if used against the firm by its competitors External favorable situations which can bring a competitive advantage External unfavorable situations which can negatively affect the business QUESTION 30 Dan owns the State Farm Insurance office in his town. He wants to figure out what people in his market see as his company's strengths and also what it could improve upon. He also believes it is important to examine the changes in government policy related to the insurance industry and also know what his competitors are doing. What would you recommend Dan do? Conduct a SWOT analysis Hire a business strategist Open a franchise Conduct a plus/delta