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Question 3 (15 points). Menu Dependence A. (5 points) Assume that consumers evaluate new cars on two features: Number of Cupholders (C), and Sexiness of
Question 3 (15 points). Menu Dependence A. (5 points) Assume that consumers evaluate new cars on two features: Number of Cupholders (C), and Sexiness of design (S). Ford offers the following line-up of models: Ford Escape: C = 3, S = 4 Ford Explorer: C = 4, S = 2 Ford Mustang: C = 1, S = 10 Which car is likely to be the most profitable for Ford to sell? Why? B. (5 points) Assume that consumers evaluate new cars on two features: Number of Cupholders (C), and Sexiness of design (S). Chevy offers the following line-up of models: Chevy Camaro: C = 1, S = 8 Chevy Tahoe: C = 8, S = 2 Chevy Corvette: C = 1, S = 9 Which car is likely to be the most profitable for Chevy to sell? Why
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