Question 3 18 out of 20 points Suppose the sales of a new video game in its first six quarters are as shown below: Time period: Sales ('000) units 555 205 3 4 5 795 740 700 Consider the Bass diffusion model which explains the sales growth of new products. The general equation for the Bass model is: St = mp + (9-p) Yt-1- m - t-1 Here Sy is sales ('000s) in period, mis market potential or saturation level; p is the coefficient of innovation and the coefficient of imitation; Yt-1 = total number of people who have bought the product (cumulative sales) by end of period (-1. Without any other information apart from the table above, what can you say about the relative importance of the innovation effect compared to the imitation effect, in driving sales of this new video game? Explain your answer in as much detail as you can. Also, discuss how your positioning message might depend on which diffusion effect is driving sales of this video game Question 4 4 out of 10 points With reference to the data in question 3 and the Bass model equation below, what is the value of mp? Provide a number and explain your answer in detail. St=mp+(9-p)Yt-1 1- (mm) 727-1 Question 3 18 out of 20 points Suppose the sales of a new video game in its first six quarters are as shown below: Time period: Sales ('000) units 555 205 3 4 5 795 740 700 Consider the Bass diffusion model which explains the sales growth of new products. The general equation for the Bass model is: St = mp + (9-p) Yt-1- m - t-1 Here Sy is sales ('000s) in period, mis market potential or saturation level; p is the coefficient of innovation and the coefficient of imitation; Yt-1 = total number of people who have bought the product (cumulative sales) by end of period (-1. Without any other information apart from the table above, what can you say about the relative importance of the innovation effect compared to the imitation effect, in driving sales of this new video game? Explain your answer in as much detail as you can. Also, discuss how your positioning message might depend on which diffusion effect is driving sales of this video game Question 4 4 out of 10 points With reference to the data in question 3 and the Bass model equation below, what is the value of mp? Provide a number and explain your answer in detail. St=mp+(9-p)Yt-1 1- (mm) 727-1