QUESTION $3$

$25$ MARKS

Consider a retail company of your choice and select a suitable generic strategy based on its market position and objectives. Subsequently, determine a grand strategy by integrating the chosen generic strategy and the current stage of the company's product life cycle $($growth or decline$).$ Support your choice with real$-$life examples illustrating how these strategies have been effectively employed by companies in similar situations within the retail industry. using Massmart as an example for cost leadership strategy, differentiation strategy and focus strategy.