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Question 3: (20 marks) The marketing department of Hercules Ltd is planning to introduce a new product called H-5. The product details are as follows:
Question 3: (20 marks) The marketing department of Hercules Ltd is planning to introduce a new product called H-5. The product details are as follows: Based on the market considerations, the target selling price per unit would be $500 The company's target profit margin on sales for all new products is 25% ofsales. The initial estimate to manufacture one unit of H-5 includes direct material $230, direct labour $125 and the manufacturing overhead to be applied at 80% of direct Labour cost The estimated upstream and downstream costs and the estimated sales of thepeoposed model H-5 are as follows . Year 2 Year 3 Year 4 Years Yearl Research and Development 53.960,000 Product and process design $1,500,000 Marketing Customer support Expected sales (units) $792,000 $888.000 $360,000 16 500 $600,000 $504,000 $1,008,000 $720,000 9,120 $312.000 16.500 5312,000 9.120 4,320 Required: a. Prepare a Year 1 to Year 5 Life Cycle Budget for the H 5 model and use this budget to estimate the average unit cost. On this basis, would you recommend the development and introduction of the model? Explain. (16 marks) Click or tap here to enter text b. Briefly explain the ways in which the company could apply the principles of life cycle management to reduce the manufacturing cost of the H 5 model (4 marks)
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