Question 3 (20 points) . What kind of strategy have Coke and Pepsi followed over the years? Describe the main features of this strategy and use specific examples from the case to support your arguments. Question 4 (20 points) . How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-Carbonated Soft Drinks (CSDs)? [Besides elucidationg the logic behind what you think would be an effective strategy, you should also provide some specific examples of how this strategy can be concretely implemented.]