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Question 3 5 pts A securities representative for a broker - dealer typically sold corporate bonds to her clients. In an effort to increase her
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A securities representative for a brokerdealer typically sold corporate bonds to her clients. In an effort to increase her overall sales she began offering municipal bonds as well as industry focused mutual funds to her clients. This is an example of
cognitive dissonance
a marketing funnel
enhancing the customer vector
crossselling
getting referrals
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