QUESTION $36$

A firm launches a new car model and they promote the new model as a high end, $2-$door, $2$ seat sports car designed to compete against other high end sports models $($Corvette$,$ BMW coupe, Porsche $911,$ etc.$).$ After the market research report comes in$,$ the car does not seem to be positioned that way $($i$.$e$.,$ it is positioned in another category that includes the Dodge Challenger, Ford Mustang, and the Chevy Camaro$).$ Based on the research report, the firm must now determine if they need to make major adjustments to the car itself in order to compete against the original brands, or they must reposition the car to against the new set of competitors $($where it is positioned now$).$ This is likely an example of a:

BCG$/$product positioning diagram

Perceptual map

Market segmentation process model

New task business buying purchase