Question 3

a) As a researcher you wish to explore customers' perceptions of service quality at Pholong Private Health facility using a tool with the following attributes: convenience of the location, friendly health personnel, promptness of service delivery, cleanness of the facility, and value for money. Develop a Likert scale to accomplish the above task. [10 Marks]

b) Compare and contrast the interval and ratio scales. Use examples to clarify your answer. [10 Marks]

c) Briefly analyse the characteristics of research in terms of the following components:

i. Reproducible procedure (5 marks)

ii. Systematic process (5 marks)