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Question 3 (a) Identify FOUR (4) reasons for an event company to conduct event marketing. (4 marks) (b) Describe TWO (2) considerations that an event
Question 3
(a) Identify FOUR (4) reasons for an event company to conduct event marketing. (4 marks)
(b) Describe TWO (2) considerations that an event manager should take into account when pricing tickets for his event. (6 marks)
(c) An event manager is planning a fashion show for their client. Propose and describe
(i) TWO (2) product strategies. (6 marks)
(ii) THREE (3) promotional strategies. (9 marks)
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