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Question 3 AFB Company Ltd is a company that was set up in June 2020 that produces a fertilizer known BedRock Fertilizer. Among the competitors
Question 3 AFB Company Ltd is a company that was set up in June 2020 that produces a fertilizer known BedRock Fertilizer. Among the competitors of your product are Asaase Wura fertilizer from YARA Ghana Ltd. As an expert in the marketing of fertilizers, you have been poached from YARA Ghana Ltd to oversee the marketing of this new product. For you to make informed decision and advise the board appropriately, you engaged an economist who estimated the demand equation for your firm's product. The economist used data from 549 cocoa farmers around the country for the month of January 2021 to estimate a linear regression for your product: Now suppose 2 bags of BedRock Fertlizer is sold for GH 40 , a bag of Asaase Wura Fertilizer is sold for GH40, the per capita income of cocoa farmers is GH750, the company spends GH 800 on advertising. a. Write down the estimated demand equation for your firm's product. b. Test for the significance of the estimated coefficients of the explanatory variables at 5% significance level using t=2. c. Interpret the coefficient of the significant variables. d. Determine the quantity of BedRock Fertlizers bought by consumers. e. Estimate the own price elasticity of demand and state the type of demand Curve. f. What would be the firm's price policy option? g. Assess the probable impact on your firm if YARA Ghana decreases the price of Asaase Wura Fertilizer by 8%. h. Interpret the adjusted R-squared
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