Question 3 Ali Heinz has been operating a custom motorbike shop in Edinburgh as a sole trader. He has approached your law firm to advise him on how to incorporate the company. He is already a very popular mechanic amongst the motorcycle circuit in Edinburgh and wants to build on his reputation by calling the business 'Heinz custom bikes'. Advise Ali as to the steps that must be taken to create his company, and whether there will be any legal issues with using his preferred name 'Heinz custom bikes'. (100 marks)