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QUESTION 3 Astrid Baek owns a neighbourhood pet business in the city of Clutchmore by the name of Astrid's Pet Store. In addition to selling
QUESTION 3 Astrid Baek owns a neighbourhood pet business in the city of Clutchmore by the name of Astrid's Pet Store. In addition to selling pet food and accessories, Astrid's Pet Store also provides pet grooming services. For ease of administration, the business is divided into 2 divisions called "Pet Shop" and "Pet Care" to handle the trading and service functions respectively. Each division is managed by a Manager who will report to Astrid at the end of every month. The accounts of Astrid's Pet Store are separated into "Pet Shop" and "Pet Care" divisions. For the financial year ended 30 June 2020, the divisional performance report and the relevant asset and liability accounts of Astrid's Pet Store are as follows: Sales Contribution margin Divisional margin Profit (Loss) before tax Pet Shop $ 420,000 200,000 90,000 30,000 Pet Care $ 220,000 100,000 40,000 (10,000) Total $ 640,000 300,000 130,000 20,000 Current liabilities 80,000 70,000 150,000 Total assets (after deducting Accumulated Depreciation) 410,000 200,000 610,000 The weighted average cost of capital is 20% and the income tax rate is 30%. The managers of Astrid's Pet Store are also in the process of preparing a Balanced Scorecard for the upcoming financial year. They have identified the following list of goals and measures: Goals Improve business competitveness Improve customer satisfaction Improve inventory management Improve service efficiency Improve staff retention Increase owner's equity Measures Employee attrition rate No. of new services per year % of on-time deliveries % of warehouse space utilised Profit after tax Time taken to groom animals . . Required: a) In the table below, match each goal with one of the four Balanced Scorecard perspectives, and then match each measure with the most appropriate goal. (6 marks) Goals Measures Perspectives Financial Customer Internal operations Innovation and improvement b) Calculate the Return On Investment (ROI) of the Pet Shop division and the Pet Care division. (Round your answers to the nearest %) (1 mark) c) Calculate the Economic Value Added (EVA) of the Pet Shop division and the Pet Care division. (4 marks) d) Comment on the results from your findings in parts (b) and (c). (Maximum 150 words)
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