Question 3. Briefly describe the four steps in the marketing research process (AACSB: Communication)

Travel Log Discussing the Issues 1. Discuss the real value of marketing research and mar- keting information and how that value is attained. (AACSB: Communication) 2. Discuss the sources of internal data and the advan- tages and disadvantages associated with this data. (AACSB: Communication) 3. Briefly describe the four steps in the marketing re- search process. (AACSB: Communication) AndT