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Question 3 Complete 0.00 points out of 1.00 P Flag question Lori Krauss, Vice President of Brand Management at Warby Parker, was told today that
Question 3 Complete 0.00 points out of 1.00 P Flag question Lori Krauss, Vice President of Brand Management at Warby Parker, was told today that her 2015 sales were $100million and her 2017 sales are projected to be $180million. She also noticed that they spent $10million on advertising in 2015. The fashion industry spent $500 million on advertising in 2015 and had industry sales topping $4billion in 2015. Using a budgeting method, Lori decided to set her marketing budget for 2017 at $22.5million. Which budgeting method did he use? Select one: a. Industry Average of Past Sales b. Percentage of Future Sales c. Objective Task d. Industry Average of Future Sales e. Percentage of Past Sales
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