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Question 3: Consider a supply chain with the manufacturer, the distributor and the retailer, using a pay-back contract, as below cost-benefit & demand forecasting details:

Question 3:

Consider a supply chain with the manufacturer, the distributor and the retailer, using a pay-back contract, as below cost-benefit & demand forecasting details:

F=$120,000 ; c=$50 ; w=$75 ; s=$15 ; v=$19 ; p=$120;

The demand forecasting can be found as below:

D (units)

9,000

9,450

9,923

10,419

10,940

11,487

Prob

0.14

0.09

0.26

0.21

0.18

0.12

  1. Calculate the manufacturers marginal profit, manufacturers marginal loss, distributors marginal profit.
  2. Calculate the expected profit of the retailer and the manufacturer for 6 above-mentioned demand scenarios. Then, conclude on which production quantity Q to maximize manufacturers expected profit, which production quantity Q to maximize distributors expected profit.

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