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Question 3: Consider a supply chain with the manufacturer, the distributor and the retailer, using a pay-back contract, as below cost-benefit & demand forecasting details:
Question 3:
Consider a supply chain with the manufacturer, the distributor and the retailer, using a pay-back contract, as below cost-benefit & demand forecasting details:
F=$120,000 ; c=$50 ; w=$75 ; s=$15 ; v=$19 ; p=$120;
The demand forecasting can be found as below:
D (units) | 9,000 | 9,450 | 9,923 | 10,419 | 10,940 | 11,487 |
Prob | 0.14 | 0.09 | 0.26 | 0.21 | 0.18 | 0.12 |
- Calculate the manufacturers marginal profit, manufacturers marginal loss, distributors marginal profit.
- Calculate the expected profit of the retailer and the manufacturer for 6 above-mentioned demand scenarios. Then, conclude on which production quantity Q to maximize manufacturers expected profit, which production quantity Q to maximize distributors expected profit.
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