Question 3: Demand, Elasticity and Economics of Advertising There are two common types of advertisement that we are used to: Price. For example: "$1,000 cash back if you order from dealer stock before Sept 30th" or "For a limited time only, take 30% off the price of any one item." Features For example: "Best gas economy in its class" or "Healthy whole grains and vitamins and a great taste that your children will love" Here are four examples of a different type of advertising which does not mention the price or features of the product: IT HAS TO BE HEINZ TOMATO KETCHUP MOTO LAVERDA - 36042 BREGANZE (VICENZA) "Mother never ran out of Kellogg's Corn Flakes" Coca-Cola happiness. coca-cola. Question 3 continues on the next page Page 7