Question 3: For each product or service selected, you have identified promotional activities in the table below identify the resources needed for the implementation of the promotional activities.

Resources	product or service promotional activity 1	product or service promotional activity 2
financial
human
technology
physical

Question 4: Explain how you will implement marketing activity according to legal, regulatory and organisational requirements.( international market)

Question 5: a. Using the table below explain how to monitor expected and actual performance of promotion according to marketing objectives and organisational policy

activities	objectives and how to monitor (hint witch reports, meetings ?	expected performance based on objectives	actual performance hint you will need to make some assumptions
activity 1	objective: how to monitor:
activity 2	objective: how to monitor:

b. Explain how you will and address variations between actual and expected performance

Part B: Review Promotion

Question 1: Explain the evaluation principles and strategies.

Question 2: a 6-8 questions survey to gather feedback on the marketing mix for improvements in target and outcomes.

Question 3: Analyse promotional outcomes against costs and timelines.

	cost	timeline
expected/planned
actual
variance

Question 4: Identify process improvements for future international marketing opportunities.

Question 5: recommendations for the future direction of internationally based promotional activities