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Question 3 Francisco, an affluent college graduate, buys gadgets on the day of their launch in the market. He reads expert reviews on the internet
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Francisco, an affluent college graduate, buys gadgets on the day of their launch in the market. He reads expert reviews on the internet and is not influenced by the opinions of his family and friends while choosing products. Francisco is most likely to belong to the category of in the context of diffusion of innovation.
the early majority
the late majority
innovators
early adopters
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