Question 3 Given the following data from a Comparative Competitive Efforts page in the CIR: Question 4 Your Industry Your Company Question 5 WHOLESALE SEGMENT Company Average vs. Ind. Avg. Question 6 Wholesale Price ($ per pair) $59.50 $53.83 +10.5% Question 7 Speaking: 832 S/Q Rating (1 to 10 stars) 8.6 6.3 +36.5% Question 8 Model Availability 499 300 +66.5% Question 9 Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 3.00 3.40 -11.8% O Question 10 Delivery Time (weeks) 4 wks 2.8 wks +42.9% Question 11 Retailer Support ($ per outlet) 4,500 4,675 -3.7% Question 12 Retail Outlets 2,272 1,538 +47.7% Question 13 Celebrity Appeal 140 111 +26.1% Question 14 Brand Reputation (prior-year average) 87 76 +14.5% Question 15 Pairs Demanded 3,129 2,413 +29.7% +32 0 Question 16 Gained/Lost (due to stockouts) Pairs Sold (000s) 3,161 2,413 +31.0% Question 17 Market Share (%) 13.1% 10.0% +3.1 pts Question 18 Question 19 Question 20 Based on the above data for your company, which of the following statements is false? = Answered Copyright @ by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website O = No Answer Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.1% market share. O Your company had a very sizable S/Q-based competitive advantage of 36.5%, along with an even bigger percentage competitive advantage on number of retail outlets stocking and merchandising your company's branded footwear. O Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's wholesale price and delivery time. O Your company's pairs sold were 32,000 pairs higher than they would otherwise have been because one or more other companies in the region did not have sufficient branded footwear inventories to fill all orders from retailers, thus causing some retailers in the region to place orders with your company. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's rebate offer and retailer support expenditures