QUESTION 3 Imagine that you are the CMO (Chief Marketing Officer) of a firm selling flowerpots that require less water and fertilizer to help plants grow. Below I will outline different cost components and your task is to indicate where they fall into EVC analysis. Competitor Flowerpot A Differentiation Value Fertilizer Savings B determination of price to charge Water Savings C. Differentiation Value D. Reference Value The firm decides to capture 60% of the added differentiation value V QUESTION 4 What is the following an example of? Click Save and Submit to save and submit. Click Save All Answers to save all ansters Savo All Answ 1 SEN E o Type here to search