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Question 3 In a quest to meet the anticipated increase in demand in hand sanitizer, due to Covid -19, a manufacturing business is considering ways
Question 3 In a quest to meet the anticipated increase in demand in hand sanitizer, due to Covid -19, a manufacturing business is considering ways of enhancing their manufacturing process. With their current operating structure, the business expects to make a net profit of BWP160 000 from its existing process when running at full capacity. A business development firm has been hired to analyze the business operations and found the following possible scenarios.
I. Continue to operate the existing plant and make a profit of BWP 160 000.
II. Undertake an advanced level rebranding program that would cost BWP200 000 and has an 80% chance of success. If successful, a profit of BWP500 000 is expected. If not successful a profit of BWP50 000 is expected.
III. Undertake a less extensive rebranding program costing BWP40 000 which has been given a 50% chance of success. If successful, a profit of BWP500 000 is expected, and if not successful a profit of BWP40 000 is expected.
Given this information present a decision tree and determine the most profitable course of action and comment on your findings [10]
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