Question 3: Jorge has come to you for advice. He has a small factory that makes tables, and he has been thinking about his product. Now he wants to attract more customers, but he has a hard time with this. The problem is, Jorge says, that, "my product is just a simple table. I sell them to schools for use in their classrooms. When people ask me what my product is, I tell them that I sell tables. I can see them thinking that there is not much to this." What would you advise Jorge, related to his product? What is the concept, and what are three or four specific things you would tell Jorge to think about? Question 3: Jorge has come to you for advice. He has a small factory that makes tables, and he has been thinking about his product. Now he wants to attract more customers, but he has a hard time with this. The problem is, Jorge says, that, "my product is just a simple table. I sell them to schools for use in their classrooms. When people ask me what my product is, I tell them that I sell tables. I can see them thinking that there is not much to this." What would you advise Jorge, related to his product? What is the concept, and what are three or four specific things you would tell Jorge to think about