Question 3

Kantanka Automobile Company Limited specializes in the manufacturing of on-road and off-road vehicles that meets the challenging nature of the Ghanaian and African terrain. You have just been employed by the company and your first task is to design the distribution network to its end consumers.

a. Explain the key considerations that will influence your design choice.

b. Recommend any two (2) appropriate distribution network designs indicating the reasons for your choice

of design.

c. Under what circumstances will you choose either of the options over the other?

d. How can the internet/online channel be integrated into the recommended distribution design to

improve performance?