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QUESTION 3 Lim, Guesthouse Inc. (LGI) manufactures bedroom furniture in sets (a set includes a dresser, two queen-size beds, and one bedside table) for use

QUESTION 3

Lim, Guesthouse Inc. (LGI) manufactures bedroom furniture in sets (a set includes a dresser, two queen-size beds, and one bedside table) for use in motels and hotels. LGI has three customer groups, which it calls the vibrant, quasar and lovely groups. The vibrant products are targeted to low-price motels that are looking for simple furniture, while the lovely furniture is targeted to the very best hotels. The quasar line is attractive to a variety of hotels and motels that appreciate the combination of quality and value. Currently there has been a small increase in the-cost of the vibrant lines, and an appreciable increase in demand in the lovely line, reflecting cyclical changes in the marketplace. Luxury hotels are now in more demand for business travellers. LGI wants to be able to respond to the increased production but worries about the increased production cost and about price setting as its mix of customers and production change. LGI has used a volume-based on direct labour-hours for some time. Direct labour cost is RM12 per hour.

Budgeted Cost (RM)

Cost Driver

Materials handling

349,600

Number of parts

Product scheduling

160,000

Number of production orders

Setup labour

216,000

Number of setups

Automated machinery

1,750,000

Machine-hours

Fining

619,500

Direct labour-hours

Pack and ship

290,400

Number of orders shipped

RM3,385,500

General, selling and admin. Costs

RM5,000,000

The budgeted production data for the three product lines follows.

Product lines

Vibrant

Quasar

Lovely

Units produced

RM15,000

5,000

500

Price

RM650

RM900

RM1,200

Direct materials cost per unit

RM80

RM50

RM110

Number of parts per unit

30

50

120

Direct labour-hours per units

4

5

7

Machine-hours per unit

3

7

15

Production orders

50

70

200

Production setups

20

50

50

Orders shipped

1,000

2,000

300

Number of inspections

2

6

14

2

Required:

1. Determine the production cost per set of each of three customer groups using activity based costing. (Round all rates to two decimal places).

(14 marks)

2. Determine the production cost for each of the three customer groups using LFIs current volume-based approach. (7 marks) 3. Compare the two approaches and discuss the strategic and competitive issues of using each of the two methods. (4 marks)

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