Question
QUESTION 3 Market growth strategies are used to increase a company's market share, revenue, and profitability by expanding its customer base or increasing sales to
QUESTION 3 Market growth strategies are used to increase a company's market share, revenue, and profitability by expanding its customer base or increasing sales to existing customers. These strategies can include product diversification, market penetration, market development, and product development. Read the Suzuki South Africa case study in Business Cases: From SA Companies (Niewenhuizen, 2020:170-182) to gain insight into the company. Thereafter, complete the table below by recommending future strategies that can be adopted by Suzuki SA to grow their market.
point per discussion)
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