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Question 3 of 14 View Policies Show Attempt History Current Attempt in Progress 0/1 Crane Designs makes various accessories for pets. Their trademark product,
Question 3 of 14 View Policies Show Attempt History Current Attempt in Progress 0/1 Crane Designs makes various accessories for pets. Their trademark product, PetBed, is perceived to be high quality but not extravagant, and is sold in a variety of pet stores. Patricia Johnson, marketing manager, has convinced her boss that they are missing an important segment of the market. "We can increase the quality of the material and design and market PetBed to a higher-end clientele, Patricia claims. "We won't.compete with our existing product. It's win-win!" PetBeds sell for $60 each: Patricia estimates the gross margin at $20. After working with production engineers and the marketing research team, Patricia has designed a bed that she believes the new market segment will purchase $90 for. The production engineers and accountants believe it will cost about $60 to make. (a) Your answer is incorrect If Crane Designs uses cost-plus pricing and prices most products like the original PatBed, what should be end PetBed? (Round answer to O decimal places, es 25,000) Price of the high-end PetBed per bed of the high-
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