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QUESTION 3. Read the case below and answer the following questions. For as long as she could remember, Jenna Raiter's passion was cars. As a
QUESTION 3. Read the case below and answer the following questions. For as long as she could remember, Jenna Raiter's passion was cars. As a teenager, she spent hours with her dad tinkering with the family car, learning to change the oil and making minor repairs. She got a job at a local garage while still in high school. A few years after graduating from high school and completing the auto mechanics degree at a local community college, Jenna decided she wanted to be her own boss. She quit her job, borrowed some money from her dad, and began her own repair shop, the AutoMotion Garage. Jenna's hard work gradually attracted a loyal clientele of satisfied customers. Her success has her thinking about opening garages in two other locations, but she lacks the financial resources needed for expansion. Furthermore, the success of her business is forcing Jenna to spend more time managing the business and less time doing the actual technical work she still enjoys. She wants to find business partners who can help her with management and provide additional financial resources. She has approached a couple of friends she met in high school: Al Ternator and Lew Banfilter, to see if they would like to join the business. a. What form of ownership is AutoMotion Garage currently operated? Justify your answer. b. Al suggested a way Jenna could finance her expansion. He described setting up a chain of Auto Motion Garages by selling the rights to use Auto Motion's name, business model, garage design and service ideas to others who would like to own a similar shop. These individuals would pay Auto Motion an initial fee and monthly royalties based on earnings. What types of strategy is Al suggesting that Jenna set up? Justify your
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