Question
Question 3 Recently, Hotel Hilton has proposed a number of procedures to improve its revenue in this year compared to last year. Hence, revenue growth
Question 3 Recently, Hotel Hilton has proposed a number of procedures to improve its revenue in this year compared to last year. Hence, revenue growth and return on investment are selected as the targets. Hilton's current strategy for achieving these goals is to seek improvements on quality of Hotel services through reducing number of customer complaints and time taken to fulfill customers requests. To improve its employees education and skill levels and maintain employees morale, Hilton encourages employees to participate a variety of seminars and workshops offered internally and externally. Managers from Hilton Hotel believe by doing this the mission will be eventually achieved. Required Based on the information provided in the question, provide two objectives for each perspective of the balanced scorecard. Using a strategy map, show how the objectives are related across the four dimensions of a balanced scorecard. 16 marks
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