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Question 3 The advantage that focused companies have over their broad market rivals is that they can: a . sell on non - price factors,
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The advantage that focused companies have over their broad market rivals is that they can:
a sell on nonprice factors, such as design or customer service.
b respond to demands for deep price discounts.
c can establish a cost advantage and customize offerings for a niche market.
d initiate a price war to grow volume and drive its weaker rivals out of the industry.
e absorb cost increases that may be passed on downstream by powerful suppliers.
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