QUESTION $3$

The CEO of the Omega Corporation called her advisory staff to a meeting. "Look, everybody," she began, "clearly we want to build our brand and sell our produc But we also want to $\text{'}$do good' for society. I want you to launch a campaign that meets those goals: Making our community a better place while also increasing ou brand recognition and moving our products!" The CEO is asking for a cause marketing campaign

native advertising

a RACE approach

issue management