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QUESTION 3 You are a consultant working with a global consumer electronics company called Techtronics. Techtronics has recently formulated a new strategic direction to expand
QUESTION
You are a consultant working with a global consumer electronics company called "Techtronics." Techtronics has recently
formulated a new strategic direction to expand its market share in emerging markets while maintaining its competitive edge
in developed markets. The company aims to implement this strategy over a threeyear period.
Analyse the potential challenges and resistance that may arise during the implementation process. Propose strategies for
managing these challenges.
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