Question 3 Your company has a website that allows users to customize their experience by downloading an app. Demand for the app has increased so you have added another virtual network with two virtual machines. These machines are dedicated to serving the app downloads. You need to ensure the additional download requests do not affect the website performance. Your solution must route all download requests to the two new servers you have installed. What action will you recommend? Configure Traffic Manager. O Add a user-defined route. O Create a local network gateway. O Configure a new routing table. Add an application gateway. The rapid rise of social messaging apps (chat apps) over the past few years is often attributed to its appeal to its youthful appeal. Rather than consolidating all of their community dialogues on one network like Facebook, today's audiences seek a more decentralized and private social network. The growth of chat apps like Whats App (Links to an external site.), Facebook Messenger (Links to an external site.), China's WeChat (Links to an external site.), QQ Messenger (Links to an external site.), Telegram (Links to an external site.), Viber (Links to an external site.), Line (Links to an external site.), and Snapchat (Links to an external site.) to mobile IM to a new level. Its growth surpassed that of social networks and users benefited from: . A text messaging alternative superior to SMS Social networking elements more conveniently activated. Privacy more secured than that of communities served by Facebook, Instagram and Twitter (e.g.. ephemeral content on Snapchat that quickly erases regretful postings) Image result for chat app trends Evidence of the growing popularity of social messaging apps can be seen in the numbers. Just consider the following: 4 of the top 6 social networks (worldwide) are chat apps Visual content shared on Whats App and Snapchat exceeds that shared on Facebook and its affiliate, Instagram More users on now more monthly active on Whats App and WeChat than on Instagram, Linkedin and Twitter combined Facebook paid $18 billion for Whats App In part because of its growing popularity among Millennials and Gen Z, brands find these apps especially appealing because of their one-to-one direct messaging. Using push notifications, these apps essentially allow the build of proprietary audiences much like that of an email list. But the key to introducing marketing messages is to join rather than disrupt conversations. And to do this in a "no ads allowed" setting like that of Whats App becomes very challenging. Some progress has been made in brand involvement, however, with non-US apps. China's WeChat and Japan's LINE allow brands to promote their offerings through games, digital stickers and even online shopping. ASSIGNMENT: From the blog posts parked in Pinterest.@ http://bit.ly/1yQEOVS, discuss why many are claiming that chat apps will completely transform social media or even replace social networking over time. Include the following in your arguments. 1. What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and Linkedin? 2. Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging? 3. What might Facebook's ownership of Whats App do to transform chat ups into a more robust social network? 4. What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations? Grading Rubric Demonstrates an understanding of social messaging apps Distinguishes advantages of social messaging apps from social networks Shows understanding of brand opportunities to exploit chat apps Points out practicalities of branding messages on social messaging apps Demonstrates knowledge of Facebook's intent to use Whats App Demonstrates knowledge of social networking paths for chat apps Provides solid argument for brands exploiting conversation aspect of social messaging apps Overall rationale is well understood Overall rationale is comprehensive Overall rationale is persuasive