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QUESTION 3 Your company manufactures hand tools for the do-it-yourself market in the United States, selling to retail stores, including Home Depot and smaller local

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QUESTION 3 Your company manufactures hand tools for the do-it-yourself market in the United States, selling to retail stores, including Home Depot and smaller local hardware stores. Company executives have decided that the company needs to grow by expanding internationally. They come to you and your team for advice. How would you decide which country to expand into first? Would you recommend customizing the product for this market? Why or why not? 9 C W

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