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QUESTION 30 To determine the marketers need to know the number of customers at the beginning of a given time period and the number of

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QUESTION 30 To determine the marketers need to know the number of customers at the beginning of a given time period and the number of customers lost over that same time period. margin on sales click-through rate conversion rate cost-per-order churn rate QUESTION 31 Through the data mining application of marketers target promotional strategies for products based on the records of which customers have recently purchased certain other products. customer retention customer loyalty customer acquisition customer abandonment market basket analysis

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