Question 31 (2 points)

Which statement is NOT true about transformational leaders?

Question 31 options:

	They exercise authority based on their rank
	They mentor and develop subordinates
	They work one-on-one with employees to help them meet their professional goals
	They stimulate employees to look beyond personal interests to those of the group

Question 32 (6 points)

Leadership is part of the directing function of management. Judy is a transactional leader while Jake is a transformational leader? Provide an example of how these two leaders will differ in their leadership styles.

Question 32 options:

Question 33 (2 points)

What is used by businesses to identify patterns of buying behavior in order to focus on the most promising and profitable customers?

Question 33 options:

	Demographics
	Customer relationship management
	Target marketing
	The marketing concept

Question 34 (2 points)

Which type of utility is created by transferring ownership of a product to a buyer?

Question 34 options:

	Form
	Place
	Ownership
	Possession

Question 35 (2 points)

Which element of the marketing mix is concerned with base prices and various kinds of discounts and rebates?

Question 35 options:

	Pricing
	Promotion
	Quality
	Distribution

Question 36 (2 points)

Which of the following statements is most accurate?

Question 36 options:

	There are four kinds of utility: time, form, place, and price
	Functionality is the power of a good or service to satisfy a human need
	The four types of utility are: time, place, form, and purpose
	Utility is the power of a good or service to satisfy a human need

Question 37 (2 points)

As director of marketing, Cynthia wants to find a specific group of consumers who should be particularly interested in the product, who would have access to it, and who have the means to purchase it. What does Cynthia want to identify?

Question 37 options:

	Marketing mix
	Target market
	Differentiated market
	Undifferentiated market

Question 38 (2 points)

The market segmentation approach is often referred to as __________ because it uses multiple marketing mixes focused on multiple market segments.

Question 38 options:

	undifferentiated approach
	unspecified approach
	differentiated approach
	geographic approach

Question 39 (2 points)

What are the key elements of the marketing mix?

Question 39 options:

	Identifying a target market and making potential customers aware
	Product, price, promotion, place (or distribution)
	Managing relationships with customers after it has been delivered
	Segmenting the market and delivering goods and services to those who need them

Question 40 (6 points)

What is a target market and why is it important that companies identify a target market? Provide a description of the target market for the company that you work for (or have previously worked for or that you are familiar with). Be specific in your response.