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Question 31 You have run a search ad campaign with the following results: Media Spending Impressions $428,750 Clicks Unit Sales Click-Through Rate Conversion Rate

Question 31 You have run a search ad campaign with the following results: Media Spending Impressions $428,750 Clicks Unit Sales Click-Through Rate Conversion Rate 3,584,872 137,112 4,723 3.825% 3.445% 1 pts The margin on each unit sold is $158. Assume that consumers purchase only one unit of the product per search. What is your search ad return on investment? 54% 74% 29% 32% 112%

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