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Question 33 1 pts Of all the promotional approaches, what is the most effective for B2B consumers to build up buyers' confidence and purchase intention
Question 33 1 pts Of all the promotional approaches, what is the most effective for B2B consumers to build up buyers' confidence and purchase intention especially for high ticketed items? Public relations Personal selling Mass-market advertising Segmented advertising Sales promotion Question 34 1.5 pts You are interested in buying a new solar charging electronic device. The company offers you $15 offer off your second purchase, this offer is an example of Sales promotion Push strategy Public relations strategy Personal selling Diversification
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