QUESTION 33 2.5 poir The manufacturers of Pepsi and Coca-cola must each decide whether to launch new ad campaigns to advertise their respective soft drinks. The payoff matrix below shows the profits earned from sales of Pepsi and Coca-cola under alternative advertising scenarios. Based on this information, one can say that: Coca-Cola New Ad Campaign No New Ad Campaign New Ad Campaign P: $80 mil P: $180 mil Pepsi C: $80 mil C: $40 mil No New Ad Campaign P: $40 mil P: $100 mil C: $180 mil C: $100 mil if Pepsi introduces new ads and Coca-cola does not, then profits from the sale of Pepsi equal $80 million. O Coca-Cola will earn the greatest profit if it advertises and Pepsi does not. Pepsi will earn the greatest profit if it advertises and Coca-cola also advertises combined profits for the two firms will be greatest if neither firm were to introduce new ads