Question 33 2.5 pts Assuming a Business Unit (B.U.) suddenly becomes market share leader, how would the ECG Matrix classify this B.U. if it originally was a question mark and its industry growth rate remains the same? 0 It becomes a star. Q It becomes a defender. Q It becomes a dog. 0 It becomes a cash cow. Q It stays a question mark. Question 34 2.5 pts The 9-cell matrix classies business units (BU) with respect to: O the BU's market share and the industry growth rate. Q The BU's nancial strength and its market share. 0 the industry growth rate and the overall quality of the BU's competitive position. 0 the overall industry attractiveness and the overall quality of the BU's competitive position. 0 the overall industry attractiveness and the BU's market share. According to the ECG Matrix, extra cash should be allocated to a _________ , which is a business unit with a high share of a fast-growing market. 0 question mark 0 defender 0 cash cow Question 36 2.5 pts Garmin Auto GPS is the market share leader but the industry is contracting because people are now using their phone instead of a stand-alone GPS unit in their car. How would you classify this business unit? 0 A question mark 0 A dog 0 A cash cow 0 Astar O A rising star When Raytheon used revenue generated from its defense contract operations to finance operations in some other businesses, it was using the defense operations as a: O star. O rising star. O question mark. O dog. O cash cow.Question 38 2.5 pts Coors Brewing developed Zima, a clear malt beverage. Unfortunately, Zima only gained a small share of a rapidly growing market. According to the BCG Matrix, Zima is an example of a: O question mark. O rising star. O star. O cash cow. O prospector.Question 39 2.5 pts According to the case, all of the following statements about Starbucks are correct, EXCEPT: The company was founded in 1987 in Seattle, Washington. The company experienced growth through company-owned stores only. O Starbucks' other brands included Teavana and Seattle's Best Coffee. O The company has employed a broad differentiation strategy. O Kevin Johnson was Starbuck's CEO. in the case. Question 40 2.5 pts According to the Starbucks Case, which of the following statements is FALSE? O Howard Schultz founded Starbucks. O Starbucks is the world's largest coffeehouse chain. O Howard Schultz's vision for Starbucks was inspired by a trip in Milan, Italy. Starbucks's first stores were located in Seattle, WA. O All of the above statement are true