Question 33 A global market segment refers to ____. 1. a group of customers belonging to the
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Question 33
A global market segment refers to ____.
1.
a group of customers belonging to the same a generational group within a country.
2.
a group of less-affluent customers in the global market
3.
a group of customers who share similar characteristics across many national markets.
4.
a group of buyers in the international market who are largely unaffected by changes in pricing.
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