Question
QUESTION 33 In 2019, the Hispanic community's buying power in the state ofGeorgia grew to $12 billion, as more Hispanics migrated to thestate.This is an
QUESTION 33 In 2019, the Hispanic community's buying power in the state ofGeorgia grew to $12 billion, as more Hispanics migrated to thestate.This is an example of how changes in the___________environmentimpactthe ___________environment.
a.social-cultural; natural
b.demographic; economic
c.economic; social-cultural
d.political-legal; economic
e.natural; political-legal
QUESTION 34 : A market segmentation study of tourists visiting Hayward found that one group wanted glamorous nightlife with exciting dining, dancing and gambling. A second group wanted the "sun and fun" lifestyle -- people who liked to lounge quietly in the sun, swim and go shopping. This best reflects ____________ segmentation.
a.demographic
b.aspirational
c.psychographic
d.psycho-cultural
e.geographic
QUESTION 35: Differentiationis an effective marketing strategy when it is based upon
a.unique quality
b.multiple special features
c.user-friendly design and style
d.superior service
e.all of the above are good examples of differentiation strategies
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