QUESTION 33 In 2019, the Hispanic community's buying power in the state ofGeorgia grew to $12 billion, as more Hispanics migrated to thestate.This is an example of how changes in the___________environmentimpactthe ___________environment.

a.social-cultural; natural

b.demographic; economic

c.economic; social-cultural

d.political-legal; economic

e.natural; political-legal

QUESTION 34 : A market segmentation study of tourists visiting Hayward found that one group wanted glamorous nightlife with exciting dining, dancing and gambling. A second group wanted the "sun and fun" lifestyle -- people who liked to lounge quietly in the sun, swim and go shopping. This best reflects ____________ segmentation.

a.demographic

b.aspirational

c.psychographic

d.psycho-cultural

e.geographic

QUESTION 35: Differentiationis an effective marketing strategy when it is based upon

a.unique quality

b.multiple special features

c.user-friendly design and style

d.superior service

e.all of the above are good examples of differentiation strategies