Question 34 When Kraft addressed the China market with its Oreo cookie, its promotional mix: Was modified significantly to appeal to the Chinese culture Remained similar to its Western mix Was adapted to suit retailer preferences Included a smaller, lower-priced pack of cookies. Question 35 The set of alternatives available in the market place through all providers of the product is the the set of alternatives from which a consumer will make a final decision is known as the awareness; consideration total; awareness total; consideration O global; final set. 4 pts 3 pts set;

When Kraft addressed the China market with its Oreo coolcie, its promotional mix Was madifed significantly to appeal to the Chinese cullure Was adapted to suit retailet preferences Question 35 3 pts The set of altematives avallable in the maket place through all providers of the product is the sec: the set of altematives from which a corsumer will make a final decision is honown as the awarcoessiconidetation tobat, finar