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Question 34 When Kraft addressed the China market with its Oreo cookie, its promotional mix: Was modified significantly to appeal to the Chinese culture Remained
Question 34 When Kraft addressed the China market with its Oreo cookie, its promotional mix: Was modified significantly to appeal to the Chinese culture Remained similar to its Western mix Was adapted to suit retailer preferences Included a smaller, lower-priced pack of cookies. Question 35 The set of alternatives available in the market place through all providers of the product is the the set of alternatives from which a consumer will make a final decision is known as the awareness; consideration total; awareness total; consideration O global; final set. 4 pts 3 pts set;
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