Question:

39. Research business journals and magazines such as the Wall Street Journal, BusinessWeek, Forbes, or Fortune. Find a story on a businesss strategic use of data, information, or information systems. Be aware that the writer may not have specifically identified the system as strategic in nature. Gain an understanding of the new systems goals and determine whether it is strategic. Prepare a report explaining the opportunity seized. Did the organization create a new product or service, improve one, or manage to capture a significantly greater market share of an existing product or service? How did the data, information, or information system play a major role in the strategic move?

Direction:

Research any business journal or magazine, to find a story on a business's strategic use of data.

- Answer the questions in #39 in 1 Word document. Be sure to cite any journals, websites or magazines you may use.

- **Be sure to use a source that has been written in the last 2 years.