Question 4 0.15 pts John Deer's "The Furrow" features farmer stories of harvesting challenges. The Furrow is an example of: Omni-channel repurposing O Branded magazines LinkedIn newsletters O Native advertising Friend-of-mine apps Question 5 Which of the following could trigger SEO black hat tactics? Low keyword densities O Undefined image tags Excessive social sharing Keyword stuffing Excessive photos Question 6 0.15 pts 0.15 pts The growing priority brands are placing on social listening platform investments is attributed to all BUT which of the following? Platform technology extensions to word clouds, share of voice, and brand hashtag performance Growing need for "conversation listening" partially triggered by the pandemic Audience persona and influence archetype strategies Growing brand interests in learning "why" and not just "what" social conversations are occurring Platform technology advancements to extend listening beyond brand sentiment analysis and social monitoring Question 7 0.15 pts All BUT which of the following reasons make digests especially effective for high email open rates? When the topics are salacious When the curation of digest topics permits selectivity (e.g., click-through summaries, easily navigated format, etc.) When the urgency of business topics justify its inbox intrusion or builds anticipation When the customer or prospect interest is ongoing When the overall subject matter appeals to target audiences Question 4 0.15 pts John Deer's "The Furrow" features farmer stories of harvesting challenges. The Furrow is an example of: Omni-channel repurposing O Branded magazines LinkedIn newsletters O Native advertising Friend-of-mine apps Question 5 Which of the following could trigger SEO black hat tactics? Low keyword densities O Undefined image tags Excessive social sharing Keyword stuffing Excessive photos Question 6 0.15 pts 0.15 pts The growing priority brands are placing on social listening platform investments is attributed to all BUT which of the following? Platform technology extensions to word clouds, share of voice, and brand hashtag performance Growing need for "conversation listening" partially triggered by the pandemic Audience persona and influence archetype strategies Growing brand interests in learning "why" and not just "what" social conversations are occurring Platform technology advancements to extend listening beyond brand sentiment analysis and social monitoring Question 7 0.15 pts All BUT which of the following reasons make digests especially effective for high email open rates? When the topics are salacious When the curation of digest topics permits selectivity (e.g., click-through summaries, easily navigated format, etc.) When the urgency of business topics justify its inbox intrusion or builds anticipation When the customer or prospect interest is ongoing When the overall subject matter appeals to target audiences