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Question 4 1 A Steinway piano - any Steinway piano - costs a lot. But to those who own one, a Steinway is a great

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41

A Steinway piano

-

any Steinway piano

-

costs a lot. But to those who own one, a Steinway is a great value. This is an example of

customer perceived value

customer lifetime value

customer experience

customer share

share of customer

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