QUESTION $4$

$(20$ Marks$)$

$4\mathrm{.}1$ Study the note below and answer the following question.

You are employed by the South African subsidiary of a multinational original equipment manufacturer $($MOEM$)$ which is

headquartered in the United Kingdom. The local South African subsidiary is currently developing a new product to be sold

globally by the MOEM. Your director has tasked you with the responsibility of conducting an online focus group session with

eight regional marketing managers of the MOEM with the aim of developing a product with a global appeal.

REQUIRED:

Critically discuss the use of focus groups as a data collection instrument and highlight how you would

$(10$ marks$)$

conduct the focus group session.

$4\mathrm{.}2.$Based on the information provided below, answer the following question.

You are part of a team of researchers embarking on a qualitative study meant to unravel how the top management team at

your place of work avoid overconfidence in decision$-$making.

REQUIRED:

Critically discuss how the concept of trustworthiness would be implemented to ensure the quality of the

$(10$ marks$)$

study.